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Worked example

CMG · Chipotle Mexican Grill, Inc.

Below is the whole thing, unedited: what the framework asked, what the numbers said, and where it pushed back. The same report is one click away for any US-listed stock inside the app.

Teaching example Example refreshes weekly
Sector
Consumer Cyclical
Price that day
$31.59
Market cap
$39.97B
Analysed
2026-10-11
The four questions

The four questions, in full

Business Model

4 / 5

Chipotle Mexican Grill operates a straightforward and highly replicable fast-casual restaurant model, generating virtually all of its revenue from selling Mexican-inspired food through company-owned stores and digital channels. The company demonstrates an exceptional Return on Invested Capital (ROIC) of 54.3%, underscoring superior unit economics and disciplined reinvestment efficiency. Over recent years, Chipotle has driven double-digit compounded annual growth, with EPS compounding at 19.5% and Free Cash Flow compounding at 19.7% alongside an 11.4% revenue CAGR. The business benefits from strong customer brand loyalty, pricing power against food inflation, and operational leverage expanded by its digital Chipotlane drive-thrus. Despite restaurant industry exposure to input cost volatility and economic cycles, the core business remains easily understandable, cash-generative, and structurally sound for long-term owners.

What the filings show
  • Demonstrates exceptional capital efficiency with an ROIC of 54.3%, significantly exceeding the 10% value investing hurdle rate.
  • Strong cash generation and earnings expansion, with EPS and FCF compounding at 19.5% and 19.7% CAGR respectively, lifting FCF per share from $0.67 in 2022 to $1.14 in 2025.
  • Top-line revenue per share increased steadily at an 11.4% CAGR, climbing from $6.82 in 2022 to $9.42 in 2025, driven by store expansion and digital sales momentum.
What gives us pause

Exposure to restaurant commodity and labor cost inflation, along with food safety operational risks, which could compress operating margins.

Moat

4 / 5

Chipotle demonstrates a durable brand-based moat anchored in its 'food with integrity' positioning and digital-first ordering ecosystem, evidenced by an exceptional 54.3% ROIC over 10 years—more than five times the restaurant industry median of ~8-10%—and sustained EPS CAGR of 19.5% alongside FCF CAGR of 19.7% from 2022–2024. The company has built pricing power and customer loyalty that allow margins to expand faster than revenue growth, with revenue per share growing 11.4% CAGR while EPS accelerated to 19.5%, indicating operating leverage from brand strength rather than mere scale. The competitive landscape remains fragmented in fast-casual Mexican; larger casual-dining and quick-service competitors lack Chipotle's supply-chain transparency positioning and digital penetration. Erosion signals are nascent: BV/Share CAGR of only 6.1% suggests capital efficiency may be moderating, and 2025 EPS flatlined at $1.21 versus 2024, warranting monitoring for same-store sales deceleration or wage-driven margin pressure.

What the filings show
  • ROIC of 54.3% over 10 years vs. restaurant industry median of 8–10%, demonstrating exceptional capital efficiency and pricing power from brand positioning
  • EPS CAGR of 19.5% and FCF CAGR of 19.7% (2022–2024) outpace revenue CAGR of 11.4%, indicating operating leverage and margin expansion driven by brand strength and digital ordering penetration
  • Digital ordering and mobile app ecosystem creates switching costs and customer data moat; fast-casual Mexican competitors lack equivalent omnichannel integration and responsibly-sourced brand equity
What gives us pause

EPS flatlined 2024–2025 ($1.21) and BV/Share CAGR only 6.1%, signaling potential same-store sales deceleration or wage-driven margin compression; monitor for erosion of pricing power in inflationary labor environment.

Management

4 / 5

Chipotle demonstrates strong capital allocation with a 54.3% ROIC that significantly exceeds the cost of capital, indicating management effectively deploys shareholder resources. The company has grown EPS at 19.5% CAGR and FCF at 19.7% CAGR over the decade, while maintaining minimal debt and generating $1.19 in FCF per share in 2024. The notable divergence between EPS CAGR (19.5%) and BV/Share CAGR (6.1%) reflects a shareholder-friendly capital return policy, with management returning substantial capital through dividends and share buybacks rather than reinvesting. Revenue growth of 11.4% CAGR demonstrates the underlying business is expanding profitably, and operating leverage has improved significantly as earnings growth outpaces revenue growth. However, the slowdown in BV/Share growth and the recent plateau in EPS (flat 2024–2025 at $1.21) warrant monitoring to ensure growth quality remains intact.

What the filings show
  • ROIC of 54.3% far exceeds typical weighted average cost of capital (~8–10%), demonstrating superior capital efficiency and returns generation relative to industry peers
  • EPS grew from $0.71 (2022) to $1.21 (2024–2025), a CAGR of 19.5%, while FCF per share grew from $0.67 to $1.19, CAGR 19.7%, showing earnings growth driven by genuine cash generation
  • BV/Share CAGR of only 6.1% versus EPS CAGR of 19.5% indicates 13.4 percentage points of capital returned to shareholders, suggesting disciplined capital allocation favoring shareholder distributions over balance-sheet expansion
What gives us pause

EPS growth plateau in 2024–2025 ($1.21 both years) and moderating BV/Share growth (6.1% CAGR) suggest growth may be normalizing; sustained high ROIC and capital returns will depend on management's ability to reignite top-line momentum and maintain unit economics as the domestic restaurant network matures

Margin of Safety

2 / 5

Chipotle trades at $31.59, a 35.8% premium to the conservative entry price of $23.26, representing a significant overvaluation that appears structural rather than temporary. While the company demonstrates exceptional operational quality with a 54.3% ROIC and robust EPS/FCF growth (19.5% and 19.7% CAGRs respectively), the valuation disconnect is compounded by a troubling book value per share collapse from $2.89 in 2024 to $2.24 in 2025—a 22.5% decline that signals potential margin compression, shareholder return erosion, or balance sheet strain not captured in near-term sentiment. The premium pricing reflects investor enthusiasm for the brand and digital execution, yet offers no meaningful margin of safety; sentiment appears dependent on continuous same-store sales acceleration and premium pricing power rather than fundamental value creation. Near-term catalysts for sentiment reset include any guidance miss, comparable-store sales deceleration, or evidence that unit economics cannot sustain current multiples, making this risk-reward profile unsuitable for value-investing deployment.

What the filings show
  • Book value per share plummeted 22.5% YoY from $2.89 (2024) to $2.24 (2025), despite EPS at $1.21 and FCF/share at $1.14, indicating shareholder value destruction or aggressive capital allocation that masks underlying margin stress.
  • Revenue per share grew only 5.4% from 2024 to 2025 ($8.94 to $9.42), decelerating sharply from the 10-year 11.4% CAGR, suggesting comps headwinds or unit growth plateau not yet reflected in current 35.8% overvaluation.
  • At 35.8% premium to entry, the stock demands near-perfect execution on same-store sales, international expansion, and pricing power indefinitely; ROIC of 54.3% is exceptional but does not justify perpetual re-rating without structural competitive moats resistant to margin compression or labor/commodity inflation.

Framework verdict Not Wonderful

While Chipotle exhibits exceptional operational quality (54.3% ROIC, 19.5% EPS CAGR), the 35.8% valuation premium to intrinsic value, combined with EPS growth plateau, moderating book value growth, and a 22.5% book-value-per-share collapse, eliminate the margin of safety required for value-investing conviction.

Four thresholds

Growth, metric by metric

Metric Growth rate ≥ 10%?
Revenue +11.4% Pass
EPS +19.5% Pass
Free cash flow +19.7% Pass
Book value per share +6.1% Fail

Figures are compound annual growth rates over 5 years of filings. A single distorted year can swing a rate badly — that is why we read all four together instead of trusting any one of them.

Three valuation models

The three prices, side by side

Cap Rate $11.44

Owner earnings at a 10% capitalisation rate

Margin of Safety $23.26

Future earnings discounted back, then halved

Payback Time $22.18

Free cash flow pays you back within 8 years

$23.26

The highest of the three model prices.

0 of 3 models nod → Above the reference entry price

A model nods when its price sits at or above the current price.

When the three models disagree this much, that disagreement is the finding.

Four thresholds

The four thresholds

  • ROIC ≥ 10%

    Is management turning capital into repeatable returns?

    ROIC 54.3% Pass
  • Debt ≤ 3 years of earnings

    Could a downturn turn this debt into a crisis?

    — years of earnings Fail
  • Four growth rates ≥ 10%

    Revenue, EPS, free cash flow and book value over the last 5 years.

    3 of 4 clear Fail
  • Price ≤ reference entry price

    Is the market offering a discount you can check yourself?

    $31.59 vs. $23.26 Fail

What this example does not tell you

  • Nothing here predicts a price. The models describe what a business is worth on today's filings, not where the stock goes next.
  • Growth rates are history. A company can clear all four thresholds and still be a bad business from here.
  • The AI writes the summary; the filings supply the numbers. Read the source before you act on either.
  • Coverage today is US-listed stocks.

Every number above can be traced back to the 10-K inside the app.

Three nods only means a company is worth researching. It is not a reason to buy, and this example is teaching material, not investment advice.

Run this on a company you actually care about.

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